Search engine optimization, also known as SEO, is the art and science of improving the position of your website in the search engine results pages (SERPs). When it comes to search engine optimization, the end goal is that your website will be search engine friendly, ranked highly within the most popular search engines, and found by more people.
This increased search engine visibility will ultimately attract more visitors to your website, who will then hopefully purchase more of your products, take advantage of your services, become a client, or simply enjoy more of your content.